I'm sorry, but Andy Rubin's exercise in hubris, the Essential Phone, is doomed to failure. This phone is supposed to be all about excellent craftsmanship, design, bespokeness, and care. And it's got a lot going for it; the Eddie Munster's hairline-esque screen design, which I actually kinda like, the near-bezel-free face, a ceramic and aluminum case that is allegedly more resistant to drop damage than any other flagship phone available right now...
...but then I see that FUCKING camera icon on their very own promotional screenshots and I realize that nobody at that company knows what the fuck they're doing.
If you're selling on DESIGN and CARE, you can't have a row of five icons where four are circular and then one is skeuomorphic. That camera icon grabs my eye immediately, and solely because it looks entirely off. It's archaic compared to the standardized and simplified iconography of the three icons to its left.
The Chrome icon also sets me off, but less so, because at least it is still circular like the rest of them and therefore feels like it's part of the theme.
This is what bugs me about ALL Android stuff still to this day. Even on the Pixel, which is far and away the finest example of Android hardware AND software working together as a cohesive whole ever made, has these inconsistencies. Just do what Apple does and FORCE all your icons into a set form; it looks great on iOS, it looks great on the Pixel (for those icons that actually adhere to the icon standard, which is Yet Another Android Problem), it WOULD look great here if, y'know, they actually designed that into the homescreen.
I dunno... does the world really need another "premium" Android smartphone that lacks the pure Android experience (such as the Pixel already provides) and features gimmicks (that notched screen, the magnet attachment for accessories on the back that, let's be honest, many other phones have already tried and failed to generate any buzz with) AND the UI/UX look'n'feel inconsistency that comes with the usual offbrand attempts to differentiate BUT NOT TOO MUCH from standard Android?
I don't think so. Good luck, Andy.